Sage Advice for Today's Leaders
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are the CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It's that simple -- and that hard. And that inescapable.”
“The Brand Called You”, Tom Peters, Fast Company, 2007
The Advisory Counsel Inc. brings decades of business, communications, legal and public policy experience to help today's business, entertainment and professional leaders extend brands, advance reputations and control crises through effective media strategies driven by market intelligence, insight and innovation. Our advice changes outcomes.