We live and work in a world where fortune favors the bold and competition is the order of the day. Our society has been aptly called the “attention economy” because Americans are increasingly logged on, plugged in, and connected to interactive social networks, the media and the entire inter-connected world.
We are driven by a 24-hour news cycle, instant messaging, tweets, blogs, texting and a number of short-form communications that compete for our time and attention at any point in the day. For professionals in a highly competitive market, getting the attention of a preferred market or highly desirable client prospects requires strategy, planning and consistency.
The Advisory Counsel employs high level marketing strategies to help busy professionals to compete effectively. Our marketing insights and initiatives have been developed as a result of decades of practice and communications counsel.