The ancient Greek philosopher, Heraclitus of Ephesus, is attributed with the quote: "The only constant in life is change."
Change, indeed, is inevitable.
As we find ourselves in the midst of unprecedented societal change due to the Corona virus, individuals and organizations have had to adapt to a new normal. In fact, entire societies throughout the globe are now faced with how to live and do business in a significantly transformed environment.
We live and work in a world where fortune favors the bold and competition is the order of the day. Our society has been aptly called the “attention economy” because Americans are increasingly logged on, plugged in, and connected to interactive social networks, the media and the entire inter-connected world.
We are driven by a 24-hour news cycle, tweets, blogs, texts and other instant communications that compete for our time and attention at any point in the day. Getting and keeping the favorable attention of a targeted market requires strategy, planning and consistency.
The challenge for many organizations is how to embrace and engage these new challenges. The team at The Advisory Counsel understands the new mandates in today's market and we can help.
Our marketing intelligence, insights and initiatives have been developed as a result of decades of practice and experience. We invite you to contact The Advisory Counsel to discuss how we can help you achieve your goals.
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are the CEOs of our own companies: Me Inc. To be in Business today, our most important job is to be head marketer for the brand called You.
It 's that simple--and that hard. And that inescapable. "
The Brand Called You -- Tom Peters, Fast Company, 2007